Toyota is serious about reaching out to Hallyu-lovers around the world – first with their extensive web series with Lee Min Ho last year, and now with an interactive video experience with none other than 4minutes‘s HyunA, as seen all over Soompi*. Now before you get all high and mighty about celebrities endorsing products with music videos, let’s not forget one of the greatest CF collaborations ever, Big Bangand 2NE1‘s “Lollipop,” which was a commercial for LG’s new smartphone called… Lollipop.
While this is no “Lollipop,” it’s still a fun, personalized experience where once you connect with your Facebook account, you get inserted into the video’s storyline.
You see HyunA hanging out with her dancers, when she suddenly gets a reminder on her phone:
She drives off in her shiny new car, and arrives to pick you up!
She starts telling you about the plan for the day, and takes you on errands with her…
At the end, you get to view and choose your three favorite dance moves, which are then (briefly) featured in her music video for “My Color,” featuring the new Toyota C-O-R-O-L-L-A.
… and presents you with your VIP guest pass to the studio.
So, what do you think about these interactive ads featuring Hallyu stars? Sure, at the end of the day, they are still trying to sell you a product, but at least they are acknowledging K-Pop fans as an important demographic, and making an effort to reach them abroad like they already do in Korea.
*[Disclaimer: This article is sponsored by Toyota (surprise!), but was written with all sincerity by yours truly <3]
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